Monarchy

As the name implies, Monarchy is anything but ordinary. So when the Bergen-based hair studio asked us to help them stand out, we didn’t just build them a brand platform - we built them a crown.

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With a tone of voice that felt regal but never too serious, I wrote personalised bios for every hairdresser, highlighting their personality, precision, and passion. Across the website and in-salon, these stories brought the brand to life. Paired with a bold visual direction, it became a full refresh built on character and royal finesse.

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In a market flooded with glossy before-and-after shots, we saw an opportunity for Monarchy to stand out - by showcasing what truly sets them apart: the people and their craft.

So we flipped the script, and put the spotlight on the stylists themselves. Launching a social media campaign that celebrated each stylist with a personal crown, and copy - highlighting their individuality and expertise. Our campaign toolkit also gave Monarchy the freedom to continue the story in an easy to use way.

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From September to December in the campaign periode, Monarchy saw a 15% revenue increase. Social traffic accounted for 60% of all website visits. Instagram reach rose by 1,600%, and the salon gained 94% more followers.

In 2024, Monarchy was awarded Årets Frisørbedrift, with the jury praising their bold identity, craftsmanship, and customer experience. A brand that dares to do things differently -and looks the part.

Agency: ANTI Bergen
The portraits, stitched by Lead designer: Vera Gomez
Copywriting: Ingrid Haugen Nonskar

The Handmade Crown

As the name implies, Monarchy is anything but ordinary. So when the Bergen-based hair studio asked us to help them stand out, we didn’t just build them a brand platform - we built them a crown.

In a market flooded with glossy before-and-after shots, we saw an opportunity for Monarchy to stand out - by showcasing what truly sets them apart: the people and their craft.

From September to December in the campaign periode, Monarchy saw a 15% revenue increase. Social traffic accounted for 60% of all website visits. Instagram reach rose by 1,600%, and the salon gained 94% more followers.

ingridhno@gmail.com