NVE

In 2022, Norway’s energy crisis hit households hard, with bills soaring and uncertainty rising. The government tasked NVE with leading a national energy-saving campaign - so we put the spotlight on the real heroes: everyday people taking small, powerful steps to save energy.

Problem: For decades affordable electricity was a given in energy-rich Norway. When prices suddenly surged, people were left overwhelme by conflicting advice and unsure what could actually make a difference.‍

‍Insight: In times of crisis, it’s the small actions that add up to real change. People didn’t need perfection - they needed practical, achievable advice that fit their lives.

‍Solution: The Everyday Saver ("Til deg som sparer"). A national campaign built around the power of small, meaningful changes. Focused on the areas that matter most - heating, hot water, and energy efficient upgrades - it showed people that even simple adjustments can have a real impact.

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The campaign ran across social, digital, and public spaces, driving people to sparenergi.no - a digital hub that turned complex energy jargon into simple, actionable advice, from quick tips to long-term upgrades.

Results

‍- 2.9M people engaged via social media

- 2M+ campaign video views (YouTube, TV2 Play, and more)

- 12M ad impressions across Amedia and Schibsted

- 30K+ visits to sparenergi.no in just two months

Agency: Nonspace

Creative: Ingrid Haugen Nonskar

Designer: Alex Punnerud

Film production: Wemake

Film Director: Johan Tappert

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Turning everyday savers into everyday heroes

In 2022, Norway’s energy crisis hit households hard, with bills soaring and uncertainty rising. The government tasked NVE with leading a national energy-saving campaign - so we put the spotlight on the real heroes: everyday people taking small, powerful steps to save energy.

ingridhno@gmail.com