Oleana
2026
The challenge was to communicate what truly makes Oleana unique: high-end garments that last, crafted against the current of fast fashion, produced entirely in-house, and powered by women pioneering the Norwegian wool industry.
We called it Soft Power. A brand platform that turned Oleana’s heritage of craftsmanship and sustainability into something bold, relevant and alive.
I developed a new tone of voice, a brand story, and a content universe where tradition meets energy and wool feels like a movement. And a strategy bringing Oleana closer to culture with relevant partners and influencers.
Oleana’s new content strategy stayed true to its values while forging a deeper connection with a modern audience - honoring individuality and weaving heritage with contemporary relevance.
And that statement has only grown louder. Oleana has stepped up - not just in fashion, but in politics, in culture, in action. No empty words. Just proof of what they’re made of.
Soft power, stronger than ever
Team:
Agency: ANTI
Design: Vera Gomaz, Christian Bergheim
Copywriter: Ingrid Haugen Nonskar
Strategist: Tom Morgan
Project Manager: Ramona Horn
