Pass the Vibe Check
2025
Fashion is changing. EU rules are coming. Every garment will need a digital passport; Proof of where it comes from, what it’s made of, and how it can live on. Manufacture Oslo is accelerating this transition with innovative tools and sustainable production methods, so we imagined a brand activation at CPH fashion week. To position them as a future DPP-partner. Making EU regulations into a shareable fashion statement.
Introducing Pass the Vibe Check. A futuristic Photo Booth Kiosk, set up in the streets outside the runways.
Snap a photo. Log the outfit. And vibe with the new era of fashion - transparency.
During CPH Fashion Week, the real runway is the street. Behind every look there's a street style lover, looking for an opportunity to share the stories behind their fit.
Pass the Vibe Check creates an opportunity to show that transparency in fashion can be both engaging, social, and desirable. Making a garment’s journey visible and sharable - a taste of the future of digital product passports.
Each participant receives a personal Digital Pass - unlocking a spot in Manufacture Oslo’s Wardrobe of the Future - a living archive of style, stories and community. Plus a VIP ticket to Manufacture Oslo’s runway show: a sustainable and transparent fashion experience.
While this campaign was never executed, it represents a forward-thinking, speculative activation I created at Nonspace and continued to explore on my own - in the intersection of fashion, transparency, and digital innovation.